Report: Israel to spend over half a billion shekels turning ChatGPT into public diplomacy tool

According to the filings, the program’s focus is on running large-scale digital influence campaigns targeting Gen Z audiences across platforms including TikTok, YouTube, and Instagram. The effort is described as part of a broader public relations initiative designed to strengthen pro-Israel sentiment among younger demographics in the United States.

The documents further outline a strategy to “game algorithms” and influence artificial intelligence systems such as ChatGPT and Google Gemini. The plan reportedly involves saturating data sources with pro-Israel content in an effort to shape AI-generated outputs and online narratives in Israel’s favor.

The State of Israel is listed in the FARA filings as the foreign principal, with Havas Media, a major global advertising firm, serving as the financial intermediary managing the contract.

Clock Tower X officially registered as a foreign agent with the U.S. Department of Justice on September 18, 2025, marking the firm’s formal acknowledgment of work conducted on behalf of a foreign government.

The filings characterize the operation as a government-funded digital propaganda initiative, blending influencer marketing techniques with algorithmic manipulation to advance Israel’s messaging in the U.S. online ecosystem.

Neither representatives for Clock Tower X, Havas Media, nor the Israeli government immediately responded to requests for comment.