By Alpaslan Düven

London, UK –Theg 138th edition of The Championships at Wimbledon concluded in spectacular fashion, celebrating record-breaking attendance, digital engagement, and global broadcast viewership. This year’s tournament cemented Wimbledon’s status not only as a world-class tennis event but also as a cultural and economic powerhouse

Historic Attendance and Economic Impact

Wimbledon 2025 welcomed a record 548,770 spectators over the Fortnight, with unprecedented daily numbers on Days 9, 11, and 12. Enthusiasts from around the globe queued in droves, with on-the-day Grounds Passes—just £30 during the first eight days—snapped up quickly amid soaring demand.

The Championships also delivered significant economic benefits. In 2024, Wimbledon supported £434 million of economic activity across the UK, including £279 million in London alone, reinforcing its value as the most impactful annual sporting event in the UK.

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Tennis Highlights and Champions

A total of 746 matches were contested over 1,250 hours of play. Notable milestones included:

• Jannik Sinner became the first Italian to win the Gentlemen’s Singles, leading Italy’s strongest showing ever with three players reaching the fourth round.

• Iga Swiatek captured her first Ladies’ Singles title, defeating Amanda Anisimova in a historic 6–0, 6–0 final—the first double bagel final since 1911.

• Novak Djokovic notched his 100th Wimbledon match win, having run the equivalent of over four marathons on court during his career.

• Giovanni Mpetshi Perricard set a new Championships serve speed record of 153mph.

• A record 23 seeded players were eliminated in the first round across both singles draws.

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Global Broadcast Reach

Wimbledon 2025 enjoyed unmatched global viewership:

• BBC coverage was streamed 69.3 million times in the UK via iPlayer and BBC Sport platforms (up from 50.1m in 2024), reaching a total audience of 267 million hours.

• The Gentlemen’s Singles final drew a peak of 8.8 million viewers, with 8.3 million watching on BBC One.

• Sky Italia hit record numbers with 7.6 million viewers tuning in to watch Sinner’s historic win.

• In Poland, Iga Swiatek’s win captivated a peak audience of 3.96 million, a huge jump from 505,000 in 2024.

• In the US, ESPN reported its most-watched Wimbledon since 2019, with finals viewership up 19% from last year.

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Digital and Social Media Boom

Wimbledon’s digital presence soared:

• Social media content garnered 4.7 billion impressions (+61%), 144 million engagements (+26%), and 2.7 billion video views (+71%).

• The tournament’s social media audience grew by 2.3 million, now totaling 23.5 million followers.

• The Wimbledon App set a record with over 1 million Apple downloads, boasting a 4.9-star average rating.

• The Wimbledon experience in Roblox surpassed 6 million sessions in 2025 and 25 million since launch.

• 530 million minutes were spent on Wimbledon digital platforms during the grass court season.

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The Hill in New York

Returning for its fourth year, The Hill in New York celebrated Wimbledon’s finals weekend under the Brooklyn Bridge. With 10,000+ attendees (+48% YoY), the event included a free concert headlined by Rita Ora, supported by Ashe, presented by American Express. US media interest rose 41%, with an earned media reach of 1.9 billion impressions.

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Retail Records and New Mascot

The Wimbledon Shop set all-time records with 669,546 items sold, including:

• 103,405 baseball caps

• 71,925 Wimbledon Collection garments

• 24,595 used tennis balls—proceeds benefitting the Wimbledon Foundation

New fan-favourite “Pip the Strawberry” was also introduced as part of Wimbledon’s retail and brand family.

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Community, Learning & Charity

The Wimbledon Foundation continued its charitable mission:

• Raised £195,000 via the Ticket Resale scheme

• Generated £114,000 from reusable cup donations

• Earned £41,000 from used tennis ball sales

Inspirational young people performed coin toss duties at the finals, nominated by Foundation charity partners. Over 600 guests from 89 charity partners were welcomed.

The Learning Programme, supported by Barclays, reached 5,000+ students and hosted experiences with tennis legends like Maria Sharapova and the Bryan Brothers.

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Sustainability Leadership

Wimbledon pushed its environmental agenda forward:

• The Aorangi Player Pavilion became fossil-fuel free.

• 30 of 42 kitchens are now gas-free.

• Menu items included carbon footprint labels.

• Strawberries were served in seaweed-based, plastic-free packaging.

• The new “Flying Food Court” supported local pollinators.

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Partners and Innovations

Wimbledon’s official partners played a key role:

• IBM’s Match Chat engaged 500,000+ fans with 5 million actions.

• Rolex celebrated wins by their ambassadors Swiatek and Sinner.

• American Express advanced accessibility through live tennis audio for visually impaired fans.

• Barclays funded solar panels on the Aorangi Pavilion.

• Ralph Lauren, marking 20 years with Wimbledon, launched the “Tailored for Wimbledon” campaign.

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A Championship for the Ages

From electric performances on court to meaningful contributions off it, Wimbledon 2025 delivered a record-breaking and unforgettable Championships. With increased access, growing global fandom, and a bold vision for sustainability and inclusion, Wimbledon continues to evolve while honouring its storied tradition.