From Istanbul’s heart to the world: Hafız Mustafa 1864 expands its sweet empire
By Alpaslan Düven-London
A century and a half after its founding in the Ottoman capital, Hafız Mustafa 1864 is rewriting what global expansion looks like for a heritage brand. The iconic Turkish confectioner has just opened its 24th branch, adding new locations at Istanbul Airport and Tersane Istanbul, while strengthening its presence in London, Dubai, and other international capitals.
Born in 19th-century Istanbul, the brand has become a cultural ambassador for Turkey’s celebrated dessert tradition — from baklava layered with pistachios to the fragrant Turkish delight known as lokum. The company’s global rise mirrors the growing international fascination with artisanal, story-driven gastronomy.
“We are not merely selling sweets,” said a spokesperson for Hafız Mustafa. “We are sharing a piece of our history — the flavors that shaped Istanbul.”
The latest opening at Tersane Istanbul, a redeveloped Ottoman-era shipyard on the Golden Horn, symbolizes the company’s ongoing dialogue between past and future. Surrounded by restored docks, galleries, and luxury venues, Hafız Mustafa’s new branch blends historical architecture with modern design — where copper trays and marble counters meet digital ordering screens.
A Heritage Brand with Modern Momentum
Since its founding in 1864, Hafız Mustafa has weathered the fall of empires, global wars, and shifting consumer habits. Its endurance lies in its commitment to craftsmanship: desserts made by hand, often following recipes that have been passed down for generations. Despite its historical roots, the brand has embraced modern hospitality and presentation, attracting younger audiences and tourists alike.
In London’s Knightsbridge, queues often stretch outside the ornate storefront — a sign that the taste of Istanbul has found a home among the city’s cosmopolitan crowd. Meanwhile, in Dubai Hills Mall, Hafız Mustafa’s presence has been hailed as part of the Middle East’s culinary renaissance.
Beyond Borders
Industry observers say Hafız Mustafa’s expansion represents more than a commercial success; it’s a case study in how traditional brands can globalize without losing authenticity. The company’s strategy focuses on high-visibility, culturally resonant locations rather than rapid mass franchising.
“The global dessert market is filled with fusion trends,” said Istanbul-based food historian Selin Aksoy. “Hafız Mustafa stands out because it offers something real — a living connection to Ottoman culinary heritage.”
As the brand looks to new markets in Asia and North America, it remains firmly rooted in its Istanbul origins. For millions of customers worldwide, each slice of baklava or cube of lokum is more than dessert — it’s a bite of history.
